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November 19, 2004
In Pursuit of Shelf Life: A Self Test

The Warren Adler E-Sheet 31

In this issue:

   
Warren Adler Greetings From Publishing Central

We are happy to offer you another issue of the Warren Adler E-Sheet, which keeps you up to date on what is happening in the author's world. We hope you enjoy it.  

   

Shelf Life: Not a Trivial Pursuit

I've always been fascinated by the illusive nature of celebrity and the transient nature of contemporary fame. Andy Warhol's metaphor calculated fame in minutes, fifteen to be exact. What he meant, of course, was that so-called "celebrity" has a very short shelf life.

Father Time wields an unforgiving and indiscriminate scythe. No one presently living has a clue as to what will be the classic of tomorrow or who will even be remembered—except perhaps in future Trivia games, a dubious distinction.

When I was on the Warner lot, I used to visit the main building of Warner Bros. where the green-lighters hung out listening to sweaty-palmed producers, writers and stars pitch their movie ideas.

The reception room was filled with large photos of the stars of yesteryear when the star system was at its height. I would take along my younger staff people, all movie industry wannabees and prod them to identify the names of those pictured. One would think television might have familiarized them with these people until I realized that the black and white movies of the past had little interest for them.

Do you recognize the faces of yesteryear?

They could not, for example, identify Clark Gable, once known as the King of Hollywood. Or Gary Cooper. Or Myrna Loy. Or William Powell. I could not fault them for their non-recognition. These were not the stars of their generation, nor could I and others of my vintage recognize most of the names in the current issue of People magazine. The creation of "celebrities" is an end product of media manipulation feeding an insatiable appetite of a craven public searching desperately for role models. The preceding sentence sounds like psychobabble and probably is, but I'm sure the reader gets my meaning. Perhaps it has been always thus, but its proliferation in our contemporary culture distorts our perception today of what is worthy of saving and what should be quickly discarded.

In terms of the writing game, I often wonder which contemporary scribbler's works will be relevant to future generations. In my own lifetime I've seen the literary heroes of my youth disappear into oblivion. Thomas Wolfe and John O'Hara, where are you?

How many of yesterday's literary heroes will weather the vicissitudes of time? Beyond mere name recognition who will read their books? After all, a book not read is a form of authorial homicide.

I've devised a small series of literary tests to illustrate the point. Of course, I've stacked the deck for to make the point.

The answers are below.

Here's Test One:
What do the following have in common? 
Claude Simon, Elias Canetti, Nelly Sachs, Yasunari Kawbata, Johannes Vilhelm Jensen, Roger Martin DuGard, Jacinto Benavente, and Henrik Pontoppidan?

Here's Test Two:
What do the following have in common: 
Ernest Poole, Julia Peterkin, Margaret Ayer Barnes, T.S. Stribling, and Joseph Winslow Johnson.

Here's Test Three: 
Who is Elfriede Jelinek?

Here's Test Four: 
Who are Sara Shun-Lien Bynum, Lily Tuck, Kate Walbert, Christine Schutt and Joan Silber?

In our fast moving world, where critical elitists bounce around praise, adoration, scorn and derision like steel balls in a pinball machine, I wonder how many of their immortality candidates will ever make the cut and, conversely, how may of their snobbish dismissals will become part of the canon.

Here's one more test. Ask around and see how many people have ever read Gone with the Wind. I mean reading the book, not seeing the movie. Note, I'm not talking War and Peace, Crime and Punishment, Great Expectations, Vanity Fair or Jane Eyre among other works that have defied oblivion.

And another: Ask people under 40, or 50, if they can identify the following: Eddie Cantor, Rudolph Valentino, Alben Barkley, Luther Burbank. And then ask: Who was Vice President under Herbert Hoover? Ah well, you get the point.

Answer to Test One: 
All were winners of the Nobel Prize for Literature.

Answer to Test Two: 
All were winners of the Pulitzer Prize for Literature.

Answer to Test Three: 
She won the 2004 Nobel Prize for Literature, announced just a few weeks ago.

Answer to Test Four: 
They are the nominees for this year's National Book Award for Fiction.

As for who was Herbert Hoover's Vice President: You mean you don't know? He was Charles Curtis. (Thank you Google.)

Watch This (e)Space


  
Next year marks the 25th anniversary of the publication of The War of The Roses and the fifth anniversary of eBook publishing at Stonehouse Press. We've got plans in store for readers and for writers as well. Explore our daily website updates, starting December 1st, for contests, commentary, special features and breaking news from the world of electronic publishing.
  

When Critics Nauseate


  

Michiko Kakutani, who reviews books for the New York Times has grown increasingly crotchety and irksome. In a recent review of The Godfather Returns, a so-called sequel to the original by Mario Puzo, she refers to Mario's novel as "a trashy potboiler, fast, punchy, sometimes lurid reading, devoid of gravitas and emotional undertow. . ." Good God! The Godfather was a brilliant, authentic, beautifully rendered, absorbing, wonderfully creative novel, with rich characters and a fabulous plot that will last a lot longer than Kakutani's absurd pronouncements and certainties.
  


  
On another sour note, Kakutani trashed Tom Wolfe's new novel I Am Charlotte Simmons. On the basis of this mean-minded diatribe, I rushed out to buy the book. I haven't read it yet, but I'm sure, if Kakutani is any guide, I'll love it.
  

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Until next time, happy reading, and we hope to hear from you in our interactive book chats.

Warren Adler

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