I once wrote a script for a short film titled “The Year Nobody Gave.” It illustrated the tragic outcome if the money stopped coming to the particular charity that paid for the making of the film. It pointed out the terrible tragedy that would result for the recipients of the charity’s largesse. It was meant to scare the bejesus out of the good people who never gave to the charity and to encourage the regular givers to cough up more money.
I am reminded of that film by a number of recent solicitations on the phone, on the Internet and on the street corners to answer survey questions designed to discover my preferences for various products, political leanings and specific attitudes to this or that.
In other words, they want something from me. They want me to give them my personal treasure. I choose not to.
I never respond to these surveys. It is an act of rebellion. I refuse to have my preferences pigeonholed and numbers crunched into some statistical mish mash designed to create a strategy for some advertiser or politician to gain access to the pockets or votes of other people, myself included.
It is the results of these statistical surveys that determine pretty much everything that we buy, watch, listen to and vote for. Our behavior is tracked, parsed, coded, sliced and diced and categorized into every conceivable subset from our age, race, sex, geography, language, down into every personal detail of our daily doings. We are literally stripped naked, externally and internally. Our individuality is broken down into sub-atoms of attitude and preference. Our uniqueness has been erased by the tsunami of the marketers.
If this sounds like high dudgeon, it should. Even though I know that the statisticians have now put people like me into a new category marked rebellious, difficult and non-conforming, I take my stand strictly on the basis that it is nobody’s damned business what I prefer, what I eat, what I think, what I read, what I watch, what I listen to, what sexual preferences and fantasies turn me on, what I love and what I can’t stand. I hate the idea that everything that I am will become a statistic that will determine some mass activation of a product or an idea.
I am well aware that the powerful statistical survey industry will find ways to ridicule my revolutionary tone and come up with a thousand reasons why my attitude is counter productive to the mass culture and somehow destructive to our values and dangerous to our commercial and political system. They will point to the accuracy of their surveys and analysis and cite scientific evidence that underlines their theories.
From their point of view, the accuracy of their statistics proves their worth. They will claim that such statistics are the heart of game strategies. By their surveys and statistical analyses they claim they can predict future outcomes. If that is true, then we must have some built-in instinctual herd instinct gene, much like sheep, who are controlled by a few sheep dogs, who round us up, and lead us to be sheared or slaughtered.
It could be that most people want to be herded, told what to eat, vote, buy, do. It comes under the umbrella of “community.” Many people may really want to be like everyone else within their preset category. Billions of dollars are bet on such statistical outcome predictions. Game theory depends on it. Indeed, they may be right. So what?
I am probably an anomaly, outside the mainstream. Actually, I believe in community and am willing to observe tribal rules. I am not an outlaw, but I prefer being an outsider, a non-participant to these obvious manipulations. There are many people who don’t understand that they are being manipulated. Nor do they care. I do. It violates my sense of self.
There are certain inner boundaries that I consider sacrosanct. There is something inside me that cries out for my individuality. I do everything in my power not to be pigeonholed. I don’t want to tear down the structure, I just want to declare ownership of my secret private place and to keep it locked away from prying eyes and ears.
In another age such an attitude would by symptomatic of the once acclaimed label of “rugged individualism”, a term much derided in our contemporary world.
I keep wondering what would happen if none of us ever answered a single survey or gave away our inner treasuries, the core of ourselves. Indeed, I have often been tempted to answer such surveys by deliberately giving false testimony, but that seems a bit too aggressively sinister and telling deliberate lies goes against my grain.
I do recognize that this lofty ambition to preserve my individuality may
Mr. Adler is the author of 30 books including novels such as 
November 12th, 2009 at 9:19 am
Very Interesting Post!