Warren Adler

Category: Technology

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The Book Launch and the Aftermath

Posted on: November 14th, 2014 by Warren Adler No Comments

The launch of a book, be it the first for an author or their most recent release, has always been the established gateway for traditional publishers to introduce a new work. The launch of a book is like the birth of a baby: crucial and necessary. There is, after all, no future for an unsuccessful birth. For the author, like anything born into a lifecycle, it is the aftermath that really matters, and for those authors seeking career continuity, and even enduring recognition, digital publishing has offered a widening arena of options for keeping a book from disappearing.

The Traditional Publishing Path

I started out as an author with traditional royalty contracts, having my books, The War of the Roses (Warner Books), Random Hearts (Macmillan), The Sunset Gang (Viking Press), Mourning Glory (Kensington), and Trans-Siberian Express (Putnam), among others, represented by large publishers. But traditional publishers could not offer me what I wanted for my work.…

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The Author as Entrepreneur: A Q&A with Warren Adler

Posted on: August 3rd, 2012 by Jason Bruce No Comments

by  on August 2, 2012
(Article originally published on Vook.com)

Author of 32 novels, numerous screen plays, short stories and plays, at 84 Warren Adler could be content to enjoy his success—but there’s no retirement for artists, especially not artist-entrepreneurs. And especially not in the digital era.

We’re pleased to offer 28 of Adler’s eBooks through our Vook Store (you can see them here). They’re available via our Vook reader on any mobile device or computer. Familiar to many as the author of The War of the Roses, Adler’s insight into his career, particularly his constant innovation, is an encouraging example and an absolutely realistic appraisal of the challenges and opportunities facing any author trying to connect with an audience today.

To celebrate Adler’s debut on our store, we conducted a Q&A with him over the phone.

Vook: You’re one of the few big name authors I’ve seen walking the floors at DBW.

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The Coming Battle of E-Readers

Posted on: May 8th, 2012 by Warren Adler 1 Comment

Okay, so now we know where the e-book is going. Ever upward.

To have predicted that twelve years ago, when I had all my novels reversed from major publishers and launched all my writings in e-books and print-on-demand, was a no-brainer. People thought I was mad. No brownie points required. It was a slam-dunk. Publishers, authors, retailers, the whole kit and caboodle of the book industry were asleep at the switch.

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The Smart Phone Addiction

Posted on: December 2nd, 2011 by Warren Adler 3 Comments

A number of my friends have returned from their Thanksgiving holidays with their families with a general complaint. It goes something like this:

There was a complete lack of face-to-face communication. Family members seemed far more interested in communicating with their electronic devices and the teenagers, especially, spent their time texting, poring over their apps, watching TV shows or playing computer games. There was little or no face-to-face communication. We began to feel as if we, in person, were completely irrelevant to the lives of some of our family members, especially the younger folks; and had the distinct feeling that we were drifting away from them on a sea of indifference. All in all, it was a very discouraging family gathering.

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Beyond Borders

Posted on: July 21st, 2011 by Warren Adler 1 Comment

After years of agony, the demise of Borders was as predictable as the sunset. It was like the horse and buggy murdered by the horseless carriage. It is sad and hurtful to many people who worked there but no crystal ball was needed. Its time had come.

The brick and mortar chain stores are probably doomed and what remains will contract and eventually succumb as more and more readers morph to screen reading on devices.

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E-Books: Unintended Consequences

Posted on: May 27th, 2011 by Warren Adler 5 Comments

While I have often patted myself on the back for recognizing more than fifteen years ago that e-books would one day surpass the printed book as the ultimate first choice of dedicated readers everywhere, I had not reckoned on the unintended consequences of an unfiltered tsunami of self-published books that would one day overtake the traditional distribution patterns of the publishing industry.

The number of self-published e-books has surpassed and will continue to surpass, by far, books published through the time-honored process of editing and distribution that has been the practice of publishing companies for centuries.

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The Dedicated Reader is Alive and Well

Posted on: January 4th, 2011 by Warren Adler 1 Comment

It should now be obvious to anyone who reads books on a regular basis that digitized versions of books will dominate the marketplace for dedicated readers far sooner than anyone had predicted.

Having made the entry into digital publishing of my own works of fiction ten years ago, I have never lost faith in the idea that content was king no matter how it was delivered. Admittedly, the early days were a rocky road indeed. Many visionaries who believed in this technology in those early days have fallen by the wayside.

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Why I Released Five Novels Exclusively and Simultaneously on Kindle and Amazon

Posted on: December 14th, 2010 by Warren Adler No Comments

One of the joys and curses of being an obsessive and compulsive writer of long form works of the imagination, meaning the novel, is the inability to cut off the flow. In other words the greedy muse must be served.

Most of my work is stand alone non-genre stories although I have among my published books written a six book mystery series about a female detective in Washington D.C. My stories are character and theme driven and deal with human conflict in mostly contemporary settings in some ways similar to The War of the Roses, and Random Hearts, which have been made into movies, and The Sunset Gang which became a trilogy on PBS.

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Where is the Outrage?

Posted on: December 8th, 2010 by Warren Adler 2 Comments

Now that technology has made it possible for anything those of us commit to writing in cyberspace to be monitored and read by others, we are confronted with a ubiquitous dilemma.

How much privacy can we expect? Can it ever be foolproof? What are the consequences of total transparency as they affect governments and individuals?

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The Last Good Christmas

Posted on: October 5th, 2010 by Warren Adler 4 Comments

This will probably be the last good Christmas for the big box bookstores like Barnes and Noble and Borders and many of the book chains that one encounters in major airports.

I say this with a sincere sense of regret and sadness. The love of books, both as a writer, a reader and a collector has dominated my life. As a young man my greatest joy was to browse through bookstores, especially those second hand bookstores that once lined the streets not far from New York University, my alma mater, where I now teach novel writing.

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The March of Kindle

Posted on: July 26th, 2010 by Warren Adler 6 Comments

The recent announcement that sales volume on Kindle has just exceeded the sales of hardcover books on Amazon comes as no surprise to me. It simply shows that dedicated readers see the value of reading content on screens that are exclusive to that content with no other distractions. I’m sure there is a price point issue as well but it means that dedicated readers are quite comfortable reading on screens.

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The iPad and the Dedicated Reader

Posted on: March 22nd, 2010 by Warren Adler 5 Comments

I am a great fan of Apple products, own an Apple computer and an iPhone, but I am not yet convinced that the upcoming iPad will dominate as the reading device of choice for e-books. This does not mean that it won’t find its place for all the other applications, especially games and movies and the avalanche of coming iPad apps. Indeed, the technical aspects of the reading experience might even be somewhat superior, albeit temporary, to what is now available in reading devices exclusive to e-books e.g. Kindle and the SONY reader.

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The E-Book is Here to Stay

Posted on: February 26th, 2010 by Warren Adler 10 Comments

I’ve just attended a three day conference in Manhattan, titled “Tools of Change”. Its objective was to bring interested parties together to assess the impact of e-books on the future of publishing.

I have been attending various meetings of this sort for the past ten years, ever since I committed my authorial presence to the technology of reading on screens. Ten years ago, through rights reversals, I put all my previously published English language books on every digitized platform I could find.

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Skinning the Cat

Posted on: February 16th, 2010 by Warren Adler No Comments

If you Google “How Many Ways to Skin a Cat?” you will get nearly five million entries. At first I was somewhat surprised by such an abundance of information since my reason for Googling the idiom in the first place was to illustrate the point that the Internet is a vast cloud, hawking information in various guises in infinite incarnations, most of it of dubious value.

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The iPad. Not For the Dedicated Reader

Posted on: January 29th, 2010 by Warren Adler 11 Comments

I have my doubts that the new Apple iPad will be the panacea for traditional publishers who have been seeking ways to stem the engulfing tide of the e-book revolution that threatens to overwhelm their bottom line.

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What’s Next for Authors

Posted on: January 21st, 2010 by Warren Adler 1 Comment

The inevitable battle between e-book reader devices has begun. Unfortunately the author, the creator of the raw material that will be the principal fuel for the e-book is the least powerful voice in the battle. He or she is the stretcher bearer while the big guns around him or her boom, threaten and destroy.

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Getting on the E-Book Bandwagon

Posted on: January 9th, 2010 by Warren Adler 4 Comments

Ten years ago, I digitized all of my then published novels and short story collections. There were twenty odd then. There are now thirty and counting. All had been published by mainstream traditional publishers and required getting rights reversals from all of them.

I had two motives in mind. I wanted to be sure my books never went out of print and was looking ahead beyond my lifetime to a reading public that I felt certain would exist in the eternity of cyberspace. It would be hugely immodest of me to claim that I was the first author in the world to do this, but I didn’t know any who had. Nor had I encountered any in the organizations I joined that were pounding the drums for content digitization.

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Google To The Rescue

Posted on: October 10th, 2009 by Warren Adler 4 Comments

If you are a living author or the heir of a dead author, the confusing legal battle between those who support and those who oppose the Google objective of digitizing all out-of-print books must be a daunting task indeed.

As someone who has been wrestling with the idea of keeping my works “in print” for more than a decade and has attempted to keep my authorial name viable via the opportunities afforded in cyberspace, I will attempt to wade through the mucky underbrush and offer my own assessment of the process. Bear in mind that I am an author not a lawyer.…

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By Hook or Crook, Now Comes The Vook

Posted on: October 8th, 2009 by Warren Adler 3 Comments

The new charge by the panicked book publishing industry to combine video with text and create a hybrid book, cutely named a “Vook”, reminds me of that great line from Superman comics “It’s a bird, it’s a plane, it’s Superman.” Or is it?

Such an innovation was, of course, inevitable considering the astounding success of electronic books and its various delivery devices, led by Kindle and the SONY Reader now penetrating the market. It is certainly worth the experiment, especially for instructional books where movement might be helpful to explain the text.…

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Back in Print

Posted on: September 8th, 2009 by Warren Adler 6 Comments

For authors who are elated by Google’s action to digitize all out-of-print books and pay out royalties it is, of course, a welcomed development. Despite the challenges by others who fear Google’s power, the concept of out-of-print digitization is here to stay.

Unfortunately, for those authors and their copyright heirs who see themselves as potential financial beneficiaries, I would suggest they don’t break out the champagne.…

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